Monday, January 31, 2011



SHEIKHUPURA FACTORY
26-27 KM, Lahore-Sheikhupura Road Sheikhupura - 39321
Phones: 111-111-245,   (0563) 406501-6    (042) 7222222
Fax: (0563) 406009
E-mail: ahlhr@lhr.atlashonda.com.pk

What is Honda?
Honda is an entity that realizes the dreams of individuals and spreads joy to people. Honda's philosophy, unique corporate culture, pursuit of challenges that fulfill individuals' dreams and variety of products and activities born of challenges will remain the foundation of the Honda brand. We will continue building on our history of realizing people's dreams.




Mission
A dynamic growth oriented company through market leadership, excellence in quality and service and maximizing export, ensuring attractive returns to equity holders, rewarding associates according to their ability and performance, fostering a network of engineers and researchers ensuing unique contribution to the development of the industry, customer satisfaction and protection of the environment by producing emission friendly green products as a good corporate citizen fulfilling its social responsibilities in all respects.

VISION
             Market leader in the motorcycle industry, emerging as a globally competitive centre of production and exports.

                    Atlas Honda Ltd. prides itself in being a responsible corporate citizen. The Company has put a strong focus on responsibility towards the society, customers, share holders, employees (proudly called associates) and business partners. 


                                    The foundation of the Atlas Group was laid in 1962 with the establishment of Shirazi Investments (Pvt) Limited with a capital of half a million rupees and three men doing business in trading shares and real estate. 





Atlas Honda Limited (AHL) is a joint venture between the Atlas Group and Honda Motor Co. Ltd., Japan. The company was created by the merger of Panjdarya Limited and Atlas Autos Ltd. in 1988. Both these motorcycle manufacturing concerns were established by the Atlas Group. In addition, a third concern, Atlas Epak Ltd. was taken over by the Government of Bangladesh in 1971 after the fall of Dhaka. AHL manufactures and markets Honda motorcycles in collaboration with Honda Motor Company. Honda motorcycles are by far the largest selling motorcycles in the country with an unmatched reputation for high quality, reliability and after-sales-service.